Our Work / Case study
Panoptic Inspections
A Central Iowa home inspector who had been with an agency more focused on its own SEO than on his site. We rebuilt the website the right way, then grew it into a statewide search presence for home and commercial inspections.
- +90%Revenue in the past year
- +45%Online referrals
What we did
One team for the site, the search results and the content
Website Design
A clean, fast site with services, pricing, reviews and a Schedule Now link in the main menu, so a homebuyer or agent can book without calling around.
Learn more about Website DesignSearch Engine Optimization
A page for every inspection type and every core market, plus statewide commercial pages when he expanded commercial work across Iowa.
Learn more about Search Engine OptimizationContent Marketing
A defect gallery that turns real findings from inspections into short posts tied to a town, so the site keeps growing with proof of his work.
Learn more about Content Marketing
Inside the website
390+ pages covering the whole state
Most inspectors have a five-page site. Panoptic’s covers every service, every core market and the Iowa towns where a commercial client might be searching.
- 390+Pages
Dense page count, clean URLs
Services live under one folder, and every location URL names the service and the town, so people and search engines can tell what each page covers.
/inspection-services/radon-testing-in-central-iowa/ - 9+Service pages
One page per inspection type
Homebuyer, commercial, radon, sewer scope, mold, water, termite, multi-family and 11-month inspections each get their own page instead of sharing one list.
/inspection-services/sewer-scope-inspections-in-central-iowa/ - 13+City pages
Strategic service area pages
Home inspection pages for his core residential markets, from Newton and Pella to Ankeny, Des Moines and Iowa City.
/home-inspection-company-in-newton-ia/ - 346+Commercial town pages
Statewide commercial pages
A commercial inspection page for towns across Iowa, built when he expanded commercial work statewide, so a property manager in Ames finds a page made for Ames.
/commercial-property-inspections-in-ames-ia/ - 17+Gallery posts
Blog-style defect gallery
Real defects from real inspections, like a gas leak in Ankeny or a sump pump problem in Pella, written up as short posts tied to the town.
/project/sump-pump-defect-from-home-inspection-near-pella-ia/ - 13+Links on one commercial page
Internal linking strategy
Every commercial town page links to the home inspection city pages, and gallery posts link to related finds, so hundreds of statewide pages point back to his core markets.
<a href="/home-inspection-company-in-newton-ia/">Newton, IA</a>
The rebuild
A website built the right way
Nolan came to us from an agency that seemed more focused on promoting itself than on building his site properly. We rebuilt it around what homebuyers and real estate agents need: services, pricing, reviews and a clear way to schedule.
The home page says what he does and where, and links straight to his biggest markets: Davenport, Des Moines and Cedar Rapids.
Defect gallery
Every inspection becomes proof
Defects found on real inspections, like a gas leak in Ankeny or a deck defect in Coralville, are written up as short gallery posts.
Buyers see how thorough the inspections are, and each post adds a page tied to a town he serves.
Going statewide
A page for every town that matters
When Panoptic started taking commercial inspections across Iowa, we built a commercial page for each town, each one written for the people searching from there.
Now a property manager almost anywhere in Iowa can find a page from a Central Iowa inspector written for their town.
“I had previously been working with a company that seemed more focused on promoting their own SEO than building my site the right way. When I found Page1Design, the difference was night and day.”
Nolan Ferry, Owner, Panoptic Inspections
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Locations
Aubrey, TX
Austin, TX
Hours
- Mon to Sat
- 6am - 7pm CST
- Sunday
- 9am - 3pm CST
Service areas
Local businesses across greater Aubrey and greater Austin, TX, plus clients in many states. See the full list of cities we’ve helped.